Robert A. Maynard - Sport Builder - 1993


Hall
Bob Maynard moved to Colorado in 1973 to become the CEO and President of the newly created Keystone Resort. During his 13-year tenure, Keystone grew from about 50,000 skier visits to over 1 million annually. He played a significant role in the changes both at Keystone as well as in the Colorado ski industry, which all greatly benefited the skiing public.Bob's major contributions, innovations and standards set for the ski industry are customer service-related. He integrated a hospitality business perspective and protocol with ski mountain operations. Bob was co-creator of the "Ski the Summit" program, designed and developed customer convenient point of purchase locations for lift ticket sales, established a daily grooming schedule for the majority of ski runs and snowmaking systems to cover a large part of the mountain. He introduced night skiing to Keystone, offering the customer much more skiing flexibility, and had 86% of the mountain covered with snowmaking by 1985.From 1979 to 1980, Bob was the President of Colorado Ski Country USA. In 1988, Bob became the President and CEO of the Aspen Skiing Company. During Bob's five years at Aspen, he reorganized and decentralized the organization to be more flexible, effective, and more customer service oriented. He also developed company environmental programs and was the industry leader for on-mountain recycling programs, for which he won the Thorne Ecological Award in 1990.Bob was a major instigator in getting Senate Bill 890 approved. This bill greatly improved the Skier Safety Act of 1978, and has improved the insurance market and ski area liability situation.