Kent Myers - 2015
An accomplished marketer, creative thinker and a driven businessman, Myer’s ski journey began as a student at the University of Texas-El Paso, teaching skiing part time at Sierra Blanca Resort. By the 1972 season, he had graduated to teaching skiing in Vail in the spring and Coronet Peak, New Zealand in the summer, doubling as the K2 rep for New Zealand.That fall brought the first of four ski area scenery changes, this time over Vail Pass to Copper Mountain, for a four-year stint that saw him not only teach skiing but create and manage the Copper Mountain Property Department.Next up was a move to Winter Park as Director of Sales for the resort, a capacity in which Myers targeted ski clubs and groups across the U.S., beginning the transformation of Winter Park into a destination resort. Promoted to Vice President of Marketing in 1979, he managed and expanded the department to include special events and promotions of the First of Denver Cup. The 1981 ski season saw Myers lured north as Vice President of Marketing for the Steamboat Ski Corporation, where he created the first ever Kids Ski Free program with souvenir photo pass, while also developing an aggressive and targeted marketing and advertising program. It was in Steamboat that the seeds of a non-stop air service program to ski resorts were planted. This Steamboat initiative would develop the model for other resorts as well. The initiative expanded to the Vail Valley in 1988 with the Fly Vail program as Myers was hired as Vice President of Marketing for Vail Associates. The Fly Vail program into Eagle County Regional Airport would become the largest in the industry. Myers was promoted to Senior Vice President of Vail Resorts in 1996, creating the Vail Resorts Alliance department and developing partnerships with major national sponsors for Vail and Beaver Creek as the Fly Vail program continued to grow and flourish. Three years later, Myers decided to focus his full attention on resort airline service, creating Airplanners LLC, an aviation and marketing consulting firm that develops and manages commercial air service for resort communities in North America. As a result of Myers continuing legacy, as I-70 traffic continues to flow, tens of thousands of skiers are flying directly to Colorado resorts each year, landing at mountain airports just minutes from the slopes. His job was always to get skiers to Colorado, along with their families and friends. While many did the fundamentals well, Kent took it a step further.